PensionFun is a mobile App that makes financial savings a fun and rewarding thing to do.
My Role
Mobile User Experience, UI Design, UI Branding and built the product from zero.
PensionFun is a startup from Norway that wants to bring awareness to the younger generation about the importance of start saving money at an early age and encouraging them to do so, to inspire a brighter and more stable future.
To create the habit of depositing money regularly, while having fun doing it, a gamification and reward system was integrated. For each deposit made in the App, a certain amount of tokens are won, which can be used to buy tickets to play on the in-app lottery. So by saving money, it’s also possible to win money.
Deposit money is a 2 step action
As the main goal is to save money, the deposit is the primary action of the app. So making sure the deposit process is easy and fast was important. To allow this, an option to set a recurring deposit is offered and recommended. And once a credit card is added, this action can either be done automatically or in 2 steps.
Join the lottery with tokens won with each deposit
For each deposit made, a number of silver tokens are given that can be used to buy tickets for the in-app lottery. When winning, the price are golden tickets which can be withdrawn as money or used to keep playing.
Winnings and option to withdraw
The prize of the lottery is Golden Tokens, an in-app currency that can be used to keep playing on future lotteries or be withdrawn as money and transferred into a bank account. A clickable prototype can be seen here.